面試趣
A Day in the Life As the Education Expert for Kérastase, you will be the ambassador of the brand's luxury haircare philosophy, delivering its spirit and sophisticated product knowledge to our professional partners and teams. You will join a dynamic team, directly influencing the professional hair market's perception and expertise. Job description: Frame Kerastase education strategy in elevating external/internal brand partners, including Salon hairdressers and Counter BA, in order to advocate Kerastase pro-luxury haircare to consumers Develop Kerastase education content in both professional treatment and retail communication in collaborating with brand team Manage Kerastase education projects to drive service which link to business result Execute in-salon field education to hairdressers and facilitate PRO-advocates to reach stronger impact to professional beauty industry Qualification: 5+ years working experience Professional beauty background in hairdressing is preferred but not a must Brand educator experience in beauty brands, not limited to hair, is a plus Luxury service/sales experience, either in retail or high-end customer service such as hotel/airline/couture boutique, is a plus Passion to share and to drive result through influencing people Ability to elaborate consumer luxury experience into service protocol
A Day in the Life As an Assistant Product Manager / Product Manager in Taipei, you will play a key role in supporting the marketing team to drive the success of our world-renowned brands. You will assist in bringing new products to life and ensuring our existing portfolio continues to captivate consumers. Your responsibilities will include: Market Intelligence: Assisting in competitive analysis and market research to identify key trends and consumer insights that will shape our strategy. Product Launches: Supporting the planning and execution of new product launches, coordinating with sales, digital, and communication teams to ensure a seamless rollout. Content & Campaign Support: Contributing to the development of marketing materials and campaign content, ensuring brand messaging is consistent and compelling. Performance Analysis: Helping to track and analyze product performance and campaign results, providing valuable data to guide future marketing decisions. We Are Looking For We are seeking an aspiring marketing professional with a collaborative spirit and an analytical mind. You are a great fit if you: Possess strong project management and organizational skills. Demonstrate a keen interest in consumer trends and the beauty industry. Thrive in a dynamic, fast-paced environment and are eager to learn. What’s In It For You A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!) Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated! A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make concrete difference Who We Are Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
Aesop was established in Melbourne in 1987. Since its inception, the company has carefully cultivated a rich repository of products for skin, hair, and body, which are formulated with meticulous attention to detail and with efficacy and sensory pleasure in mind. Aesop operates across a global network of signature stores, counters, and online platforms, each reflecting a deep commitment to thoughtful design and meaningful human experience. POSITION PURPOSE The Visual Merchandiser Lead is a key creative and commercial leader within Aesop Taiwan's marketing team. This role is responsible for translating global brand directives into locally resonant visual experiences — ensuring that every physical touchpoint reflects Aesop's aesthetic standards with precision, sensitivity, and commercial intent. This position requires both a sophisticated creative eye and a pragmatic, hands-on approach to execution. The VM Lead acts as a brand guardian, a team mentor, and a strategic partner to the retail and store design teams. MAIN RESPONSIBILITIES Campaign and Retail VM Management Interpret and translate DMI (Global) visual concepts into in-store VM installations that are locally adapted to Taiwan's cultural and business context Lead the full visual execution of all Marketing and CRM events, ensuring storytelling coherence across all store formats Oversee end-to-end management of all printed materials/ POSM, from briefing to production to installation, maintaining brand standards throughout Develop and execute in-store display strategies aligned with business priorities and seasonal calendars Collaborate closely with Retail Team and Retail Ops to facilitate smooth product navigation and support KPI achievement Analyse the performance impact of VM actions and translate insights into actionable recommendations for the next Brand Guardianship Champion and protect Aesop's visual identity and aesthetic integrity across all physical retail spaces in Taiwan Provide continuous oversight of in-store standards, conducting regular store visits and delivering constructive feedback to Retail Team and Office Management Team Act as the final point of quality control for all VM-related creative output, maintaining rigorous attention to detail. Validate and control all printed material from all departments; all visual display of all touchpoints New Store Opening/ Stores Renovation Lead VM preparation and execution for new store openings, including prop management, shelf planogram and official photography for PR use Work in close partnership with Store Design team to ensure VM implementation is aligned with architectural intent and brand standards, even lighttouch in store : flower vase selection for example Team & Stakeholder Management Mentor, coach, and manage the performance of junior VM team member, fostering a culture of creative excellence and commercial awareness Work closely with Marketing project lead to manage VM budget with accountability and transparency Build and maintain relationships with local and international artists, suppliers, and creative collaborators Communicate effectively with Regional VM Manager, providing regular updates and creative alignment KEY EXPERIENCE, KNOWLEDGE & SKILLS REQUIRED Minimum 5–7 years of experience in visual merchandising, retail design, or a related creative field, ideally within premium or luxury brands or creative agencies Strong understanding of the retail commercial environment and ability to connect VM execution to business performance Proven experience working on international projects or across multiple markets Demonstrated experience in mentoring or managing a team Linguistic Versatility: Native-level fluency in Mandarin and business-level English proficiency — able to collaborate and present confidently with the Regional VM Manager and global teams Proficiency in Adobe Illustrator, Photoshop, AutoCAD, or equivalent visual design tools Enjoy crafting and handmade objects Advanced Competencies Demonstrated ability to hold firm on aesthetic standards while maintaining collaborative, constructive relationships with all stakeholders Genuine intellectual curiosity — a habit of engaging with design and art literature, staying ahead of global art movements, and briefing the team on creative insights A strong interest in or existing network within the domestic and international arts community Openness to feedback and resilience in navigating the subjective nature of aesthetics
Key Job Accountabilities: 1. Strategic Financial Planning & Analysis Lead the financial forecasting processes (Budget, Trend, etc.) for brands, ensuring accuracy and strategic alignment. Analyze brand Profit & Loss (P&L) statements, identifying key performance drivers, risks, and opportunities to challenge and support business decisions. Develop financial models and scenarios to support strategic initiatives, product launches, and long-term brand growth. Go beyond mere reporting, demonstrating a deep curiosity to investigate "behind the numbers" and deliver profound, actionable insights to management. 2. Business Partnership & Performance Management Act as a true financial partner to brand and marketing teams, translating complex financial data into clear business recommendations. Monitor and optimize brand investments (e.g., media & promotion spending), ensuring a strong return on investment (ROI). Provide financial guidance on pricing strategies, channel mix, and commercial conditions to maximize profitability. 3. Reporting, Compliance & Process Improvement Ensure timely and accurate month-end closing and reporting in line with Group standards. Guarantee the application of L'Oréal's internal control principles and financial golden rules. Proactively identify opportunities to improve financial processes, tools, and reporting efficiency in a hands-on manner. Key Requirements A highly agile and logical finance professional with a hands-on approach and a proven ability to thrive in a complex organization. 5+ years of experience in corporate finance, financial planning & analysis (FP&A), or business controlling. A background in the Mass Market or a similarly complex, fast-paced industry is highly preferred. Financial Acumen & Controlling: Deep expertise in P&L management, budgeting, forecasting, and the ability to steer business performance. Critical Analytical Skills: The ability to dissect complex data, identify underlying trends, and formulate sharp, logical business insights. Business Partnership: Excellent communication and collaboration skills to build strong relationships, challenge stakeholders constructively, and translate financial insights into business language. Languages: Excellent command of both spoken and written English and Mandarin.
A Day in the Life As the CRM Assistant Manager, you will be the driving force behind our customer relationship and loyalty strategy in Taiwan. You will develop and execute innovative initiatives that create memorable experiences for our customers, turning them into lifelong advocates for our brand. Lead CRM Strategy: You will design and implement the end-to-end CRM strategy, from data acquisition and enrichment to personalized communication, to enhance customer loyalty and lifetime value. Drive Data-Driven Insights: You will analyze customer data and campaign performance to uncover actionable insights, identify trends, and optimize our CRM activities for maximum impact. Manage Loyalty Programs: You will oversee Brand’s loyalty program, developing engaging rewards and experiences that deepen the connection with our most valued customers. Orchestrate Campaigns: You will manage multi-channel CRM campaigns (email, SMS, social media), ensuring seamless execution and consistent brand messaging across all touchpoints. We Are Looking For We are seeking a strategic and analytical individual who is ready to make an impact. You are a great fit if you thrive in a dynamic environment and have a strong understanding of the luxury consumer. A bachelor’s degree or higher. Proven experience in CRM, loyalty marketing, or a related data-driven marketing role. Strong analytical skills with the ability to translate complex data into clear, actionable strategies. Excellent project management and stakeholder management abilities. Business proficiency in English to collaborate with cross-functional teams
Key Job Accountabilities: 1. Leadership and strategy Take the lead of deliver Taiwan Luxe’s media planner roadmap and lead the media team Develop team members’ professional abilities and motivate members’ performance to enhance team productivity and quality Build comprehensive and convincing annual or campaigns media plans, optimization roadmap, and scenarios, including Media mix and recommendation for all Luxe brands Plan marketing budgets and report on important metrics regularly Monitoring the effectiveness of various marketing campaigns and strategies 2. Coordinate Closely work with brand teams to support them on improving annual and campaign media performance Be the division media team contact window for business brand teams by identifying media pain points and solution opportunities in conjunction with the marketing leaders of each brand Coordinate with internal stakeholders to synergy all resources to have a comprehensive media plan, including EC performance media, PR, social community etc. Manage relationships with multiple media agencies, adtech platforms and publishers Ensure agencies follow L’Oréal golden rules and standards in setting up campaigns 3. Innovate Identify best local players and tech tools to help L’Oréal pioneer advanced media activations Identify new opportunities (services, data usage, …) to better engage our consumers online during their purchasing journey Find omnichannel synergies between offline and online channels Requirements: • Good command of written and spoken English & Mandarin • +5 years of experience in media • Strong knowledge in digital precision media activation (e.g. Google Marketing Platform, consumer data platforms, DMP, DSP, programmatic buying, audience segments,…) and digital media KPIs (CPV, CPM, CPA, ROAS,…) • Capacity to handle pressure and reassure stakeholders (topic is visible to top management & big budgets) • Self-motivated, detail-oriented, and highly results-driven • Ability to think and act both strategically and tactically. Capable of developing insights and quantifying results. • Excellent analytical, communication, and collaboration skills, including managing a small team to shape a positive environment
Aesop was established in Melbourne in 1987. Since its inception, the company has carefully cultivated a rich repository of products for skin, hair, and body, which are formulated with meticulous attention to detail and with efficacy and sensory pleasure in mind. Aesop operates across a global network of signature stores, counters, and online platforms, each reflecting a deep commitment to thoughtful design and meaningful human experience. POSITION PURPOSE The Visual Merchandiser Coordinator is an integral member of Aesop Taiwan's marketing team, providing essential operational and creative support across all aspects of events and in-store visual execution. This role is an excellent opportunity for a detail-oriented and aesthetically minded individual who is eager to grow their career within a premium brand environment. The VM Coordinator will work closely with VM lead, marketing team and retail partners to ensure that Aesop's physical spaces consistently reflect the brand's visual standards and storytelling ambitions — from campaign rollouts to day-to-day store excellence. MAIN RESPONSIBILITIES Campaign and Retail VM Management Support the execution of VM installations based on DMI (Global) directions, adapting concepts to individual store formats under the guidance of the VM lead Assist in the coordination and execution of all Marketing and CRM event visuals Manage the production and logistics of all printed materials, including supplier coordination, timeline tracking, and delivery quality checks Assist in the planning and implementation of in-store displays and seasonal updates, aligned with business priorities and retail calendars Collaborate with Retail Team to understand commercial needs and ensure VM solutions support a smooth, intuitive customer journey Support the tracking and reporting of VM-related activities and their commercial impact Brand Guardianship Conduct regular store visits to monitor and maintain VM standards across all Taiwan locations Support the upkeep of Aesop's visual identity within stores, identifying areas for improvement and communicating observations to the VM lead Ensure all in-store props, materials, and display elements are maintained in excellent condition Validate and control all printed material from all departments; all visual display of all touchpoints New Store Opening/ Stores Renovation Provide hands-on support during new store opening preparations, including prop management, display setup, and photography for official PR use Liaise with Store Design team and logistics partners to ensure timely and accurate execution of all VM elements Administrative & Creative Coordination Maintain organised records of VM assets, props inventory, campaign materials, and visual guidelines Support the preparation of presentations, mood boards, and creative briefs for internal and regional stakeholders Research and compile references on global art, design, and retail trends to support team ideation KEY EXPERIENCE, KNOWLEDGE & SKILLS REQUIRED Minimum 2–3 years of experience in visual merchandising, retail design, or a related creative field, ideally within premium or luxury brands or creative agencies Good understanding of the commercial retail environment and a genuine interest in connecting creativity to business performance Highly organised, reliable, and able to manage multiple tasks and deadlines simultaneously Linguistic Versatility: Native-level fluency in Mandarin and business-level English proficiency — able to collaborate and present confidently with the Regional VM Manager and local stakeholders Proficiency in Adobe Illustrator, Photoshop, AutoCAD, or equivalent visual design tools Enjoy crafting and handmade objects Advanced Competencies A genuine passion for aesthetics, design, and the art of meaningful retail experience Openness to feedback and a resilient, positive attitude — comfortable in a creative environment where aesthetics are inherently subjective Strong attention to detail and commitment to maintaining high visual standards across all touchpoints Team-player mindset with a proactive, can-do approach to tasks both creative and operational Curiosity about global design and art movements, and a desire to continually develop one's creative knowledge
As Senior Product Manager, you will define category vision and accelerate SkinCeuticals’ consumer growth. Sitting at the intersection of medical expertise and beauty, you will transform our professional heritage into consumer-relevant strategies and lead IMC campaigns that build brand equity, grow category relevance, and deliver business results. This role offers a rare opportunity to shape a premium brand in the fast-growing medical aesthetics industry — while gaining regional exposure by working closely with L’Oréal’s zone and global teams. You will combine strategy, creativity, and hands-on execution in a lean, entrepreneurial team, making a direct impact on both the market and your career growth. Key responsibility: Category Strategy & Growth • Define and implement clear category vision and strategy. • Translate consumer and market insights into growth plans that strengthen brand authority. • Partner with regional/global teams to adapt strategies to local market needs. IMC Campaign Leadership • Create and lead breakthrough IMC campaigns that connect medical science with consumer aspirations. • Deliver 360° activations across clinics, e-commerce, digital, PR, social, and consumer events. • Integrate professional advocacy with consumer storytelling to drive trust and conversion. Cross-Functional Collaboration • Work with Medical Marketing, E-Commerce, Training, and Sales to ensure seamless campaign delivery. • Partner with Sales to align marketing priorities with sell-in and sell-out objectives. • Act as central driver ensuring IMC campaigns achieve both equity and commercial results. Execution & Business Management • Be hands-on: manage campaign briefing, asset adaptation, event activation, and reporting. • Lead agency partners while optimizing resources for maximum ROI. • Track KPIs (awareness, engagement, conversion, category contribution) and deliver clear business insights. What You Will Gain • Industry Edge: Enter the booming medical aesthetics sector, one of the most dynamic and premium growth markets. • Regional Exposure: Chance to work with regional and cross-country teams, gaining visibility and experience beyond Taiwan. • End-to-End Ownership: Drive the full cycle of category vision, IMC strategy, and execution. • Category-Building Experience: Shape how a professional brand scales into consumer relevance. • Entrepreneurial Growth: Learn agility, resource optimization, and leadership in a lean team setup. • Accelerated Career Path: Gain strategic and operational experience that fast-tracks readiness for larger leadership roles. Profile • 7+years in product management / consumer marketing (beauty, skincare, healthcare, FMCG). • Proven success in brand/category building and consumer campaign leadership. • Creative thinker with strong business acumen and ROI mindset. • Hands-on executor who thrives in an agile, entrepreneurial team. • Strong analytical and storytelling ability. • Effective cross-functional collaborator (Medical, E-Commerce, Training, Sales). • Bachelor’s degree or above; fluent in English. Key Competencies • Brand & Category Building • IMC Creation & Leadership • Business Acumen & ROI Focus • Hands-on Execution • Creativity & Storytelling • Entrepreneurial Ownership & Resource Optimization • Cross-Functional Collaboration
Work in close partnership with the Retail Director, North Asia, DMI and market teams to proactively identify the people implications of strategic and business plans and other key developments for frontline employees. Provide strategic HR business partnering and expert advice to support effective Retail workforce decisions. Empower and guide Retail & training management teams in the consistent and effective application of Aesop's distinctive talent recruitment and onboarding processes. Collaborate with leadership to craft and execute strategic retail workforce plans, optimizing organizational design to foster efficiency and sustainable growth. Drive initiatives to enhance employee retention, improve the overall employee experience, and amplify Aesop cultures and values within the retail workforce. Partner with local teams to strategically review and refine reward and recognition initiatives, ensuring they acknowledge culturally aligned high performance and reinforce brand-consistent behaviors. Cultivate and embed a dynamic culture of high performance and continuous learning, thereby enhancing Aesop's overall retail capabilities. Lead comprehensive talent management initiatives, encompassing retail talent reviews, robust succession planning, clear career pathway development, and identifying high-potential talent for bespoke growth plans. Guide local teams in facilitating impactful performance appraisals and fostering meaningful career development conversations. Closely monitor key HR performance indicators (KPIs) and organizational health metrics, leveraging insights to continuously optimize performance and proactively refine strategies.
Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for. A Day in the Life As a seasoned Accounting and Tax Manager, you will be a key expert within our Taiwan Finance team. You will leverage your extensive experience to ensure the integrity of our accounting operations and contribute to the financial health of the business. This role is perfect for a meticulous and driven professional who thrives on precision and upholding the highest standards. Your main responsibilities will be to: Ensure all accounting activities and financial statements comply with local regulations and Group IFRS standards. Oversee general ledger activities, balance sheet reconciliations, and intercompany transactions to ensure accuracy. Collaborate with internal and external auditors, providing necessary support and documentation to ensure successful audit outcomes. Coordinate tax compliance and reporting, overseeing tax audits, tax treaty applications, and transfer pricing documentation to ensure full regulatory alignment. Drive continuous process improvements to increase the quality and efficiency of accounting services, including the local implementation of the Group initiatives Act as a key liaison between outsourced service centers, regional stakeholders, and local teams to ensure transparent communication and operational continuity. We Are Looking For We are looking for a highly experienced accounting professional with a strong analytical mind and exceptional attention to detail. Your ability to navigate complex accounting principles and work collaboratively will be key to your success. You are a great match if you have: A Bachelor's degree in Accounting, Finance, or a related field. Extensive experience in both corporate accounting and public accounting firms. Fluency in both English and Mandarin Chinese. Record to Report: Proven expertise in managing the full financial reporting cycle with accuracy. Accounting Expertise: Deep knowledge of accounting principles (local GAAP and IFRS) and the ability to handle complex accounting tasks. Internal Control: Experience in implementing and maintaining a strong internal control framework. Tax Expertise: A solid understanding of local tax regulations and compliance requirements. Analytical Skills: Strong ability to analyze financial data, identify discrepancies, and provide insightful recommendations.
KEY JOB ACCOUNTABILITIES Support the development of the assigned account Drive the performance of their accounts (P&L). Manage stock agreements with trade partners. Monitor contracts/ invoices associated with the brand. Create an annual business plan/trade marketing plan considering levers of growth to achieve brand results (sell-in, sell-out, market share) and the profitability of brands within the account. Build the joint business plan with the account(s). Contribute to the commercial vision by sharing account perspective, risks and opportunities. Ensure it execution and tracking down to store level and sell out. Lead or participate in the negotiations with retailers/clients on key launches, space, location and stock. Establish and develop partnerships and strong relationships with the trade marketing. Work closely with other departments (supply, finance, marketing, trade marketing) Connect Account key stakeholder of all functions with their L’Oréal counterpart. Ensure the consistency of L’Oréal voices when speaking to the retailer.
KEY JOB ACCOUNTABILITIES Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship. - Collect and analyse consumer and market insights and competition strategies to make recommendations to management - Implement new launches, maintain growth in pillar products and animate core catalogue - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences - Adapt communication material (imagery, digital, point of sale) - Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines - Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) - Manage PPP budget and ensure sales forecast accuracy - Effectively prepare clear messages for senior management Specific to selective divisions: - Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand - Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.) PROFESSIONAL & TECHNICAL COMPETENCIES MARKET & CONSUMER INSIGHT • Identifies market drivers • Translates trends and consumer knowledge into meaningful insights BRAND DEVELOPMENT • Thinks brand strategy • Imagines disruptive products & services • Develops integrated campaigns that work • Integrates retail & shopper expertise ACTIVATION EXCELLENCE • Delivers excellence with agility and rigor • Integrates sustainable business consciousness COLLABORATIVE LEADERSHIP • Creates collaboration for bigger success • Shares & leverages best practices
The Head of Retail has the primary responsibility to drive retail performance within their designated market. They execute Aesop's business plan through a united cross-functional collaboration, and continuously seek out and implement initiatives that deliver on or exceed goals & targets. They build and develop their team, nurturing a culture of high performance and productivity. - Lead culture of performance - Deliver brand goals & ambitions - Drive customer experience excellence - Direct business & operational excellence Key Skills: - Experience in multi-site management - Proven ability to drive performance through analysis, action, and leadership - Track record of strong cross-functional relationship management - Background in coaching for performance is a plus - Demonstrated ability to lead discussions that center on performance improvement - Strong written and verbal communication skills - Ability to problem solve and make decisions within business boundaries - Proven strength in strategic thinking and planning - Excellent commercial acumen
A Day in the Life as (Assistant) Key Account Manager, owning day-to-day partnership to drive traffic, conversion and sales growth for our beauty portfolio. Account Growth & JBP Execution: Build and execute joint business plans, negotiate commercial terms with Shopee, and deliver monthly sell-in/sell-out reconciliation and MBRs. Platform Operations & Campaigns: Operate Shopee (and MOMO where relevant) storefronts, manage campaign calendar, merchandising, promos and on-time campaign execution. Data & Commercial Insights: Monitor PV/UV/CR, basket metrics and ROI; translate insights into pricing, promo and assortment actions to maximize sales. Forecasting & Cross‑Functional Delivery: Lead forecasting, stock follow-up and collaborate closely with Marketing, Trade Marketing, Digital and Supply Chain to ensure flawless execution. We Are Looking For You are results-oriented with an ownership mindset and an ability to deliver under tight campaign timelines. Key qualifications: Key Account Management (platform partnerships & JBP execution) E‑commerce Platform Operations (Shopee / MOMO expertise) Data Analysis & Commercial Insights (PV/UV/CR, basket metrics, ROI) Trade & Campaign Activation (campaign planning & tight timeline delivery) Cross‑functional Stakeholder Management (marketing, supply chain, digital) Qualifications: Bachelor’s degree in Business, Marketing, Economics or related field. Chinese and English working proficiency. What’s In It For You A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!) Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated! A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference Who We Are Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.